See Einstein's Orgy (Log24, Nov. 28, 2005),
a post on Harvard psychologist Daniel Gilbert.

Related material: 

Two articles mentioning Gilbert in The Harvard Crimson —

Exams Interrupt Jewish High Holidays
(October 3, 2011)

Sorry NYTimes, But SLS 20 Is Actually Very Hard
(April 19, 2014)

* A sequel to today's earlier post on The Great Gilbert.