Microsoft in 2009 on its new search engine name—

"We like Bing because it sounds off in our heads
when we think about that moment of discovery
and decision making— when you resolve those
important tasks."

A search on Bing today —

IMAGE- Top search result on Bing for 'diamond space' on Dec. 18, 2013

A colorful tale —

IMAGE- The Diamond 16 Puzzle, with commentary

"Bing bang, I saw the whole gang" 
— Bobby Darin, 1958