To an investor in disambiguation —
Looking for Action—
"To me, the meaning was clear: when people search, they aren't just looking for nouns or information; they are looking for action. They want to book a flight, reserve a table, buy a product, cure a hangover, take a class, fix a leak, resolve an argument, or occasionally find a person, for which Facebook is very handy. They mostly want to find something in order to do something."
— Esther Dyson on "The Future of Internet Search,"
dated August 19, 2010.
See also that date in this journal.
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